Food in Film

Q&A with Adam Craig – unearthed® ‘food in film’ 2014 finalist

Adam Craig was our 3rd place non-documentary winner of the unearthed® food in film award 2014 – a category of Pink Lady® Food Photographer of the Year 2014.
His film with animated elements ‘Tin Can Ice Cream’ (scroll down to watch) was produced to accompany the original recipe in The Kid’s Only Cookbook and is full of fun and perfectly pitched for kids. He took some time from his schedule to tell us how he got into food film-making and how food that’s made with love is what it’s all about for him!

How long have you been working in the industry, what is your background?
I’ve been working in TV as a freelance lighting cameraman since 1996 and before that I worked in the kit room of a London facilities firm, prepping kits for other people’s shoots

What did you study at college/university?
I studied Psychology at Aston University and then did a City & Guilds course in TV & Video Production at Westminster College and it went onto become my main job

When did you first get into film?
I’ve always loved films ever since I discovered Abbott and Costello movies

How did the film come about?
My wife wanted a video as a marketing tool for her Kids Only Cookbook

What was your inspiration?
The Kids Only Cookbook; Tex Avery/Fred Quimby cartoons

How long did the film take to make?
We shot the film over a weekend and then I had 3 days to edit it

Who was on the team?
My wife, my kids and my dog

What was the hardest/most difficult part about making the film?
We wanted a bright sunny day so we were at the mercy of the ever changeable British weather

I can’t do without my iPhone as it’s loaded with many different cinematography apps that I use

Do you need any special equipment to make food films
I’m lucky enough to have a very good rental house near me with whom I’ve built up a good working relationship over the years. So they were very accommodating in providing me with camera kit. I used a Sony EX3 – a basic level TV camera

What gadget can you not do without when you’re photographing/filming?
Probably my iPhone as i’s loaded with many different cinematography apps that I use

How did you hear about the unearthed® food in film award and how has it helped your career?
I heard about the competition from my wife and winning the award has helped because it’s always good to be able to show success in film making competitions on your CV or website

Some foodie questions now

What is your favourite dish?
I’m not sure I could ever have one favourite dish but my most favourite type of food is definitely Italian

What’s your most memorable meal
Eating at The Fat Duck when it first opened. I thought I was going to hate everything about it but absolutely loved every course

Where in the world would you most like to eat?
With my job I’ve been lucky enough to eat in various places around the world. From Michelin starred restaurants in great cities to Bedouin camps in the middle of the desert. As long as the food is made with love and I’m with good company, then anywhere in the world will do.

To find out more about Adam visit his website or follow him on Twitter @AdamCraig


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