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A fresh, new design for summer 2017

We’ve been doing our spring cleaning at unearthed® and we’re almost ready to reveal our new look with a packaging design refresh that means we’re ready for summer!

Look out for our new packs with added character, fresh metallic colours and our story which captures the spirit of discovery

Adding character

The distinctive ‘characters’ on our packs – created by our very own Carrie along with Nicky, Ian and the talented team at IKON – have become much-loved and they are staying, don’t worry. In fact we are putting them front and centre. We’re also bringing much more colour to the range to make it easier for you to find the specific incredible edibles you want to eat.

An example of our design through the ages
New unearthed® character images
New bright packaging and colours
Clearer claims on pack making it easier for you to shop our products
Nutrition claims

It’s 10 years since the brand was born and it feels like the right time to go back to the start and remind ourselves and you why we have been doing all this for so long! So you will now find more about our spirit of discovery (and my Dad) on the inside of some of our packs. Also lurking there will be more of the inspiration and information behind the food you are buying.

Charitable support

Look out for the new Action Against Hunger logo. They have refreshed themselves as well, but our partnership is stronger than ever and we are committed to supporting their efforts to save children’s lives. Read more about how we’ve reached half a million pounds worth of donations to the charity, in our blog here

We say say goodbye

We’ve also made some changes to the range itself. As well as launching a ‘Discovered 2 for £5’ range in conjunction with the brand Soli, we’ve switched round a few of our lines and we’re saying goodbye to a few old favourites such as:

  • Chilli and lemon Prawns
  • Sobrasada Pate
  • Alsace Pizette
  • Leon Selection Pack
  • Spanish Hot Spicy Cooking Chorizo
  • French Pyrenees Ham
  • Italian Roast Pork Loin
  • Italian Cured Pork Loin

But we’ll be welcoming in:

Nutrition claims

Finally, in response to the many nutritional questions that people contact us with, we are making claims clearer on pack, giving you the information you need to shop our products.

Thanks again to IKON, who have been design partners in the development of this brand over 10 years. They are the people who make it look as good as it tastes.  We hope you love our new packs as much as we do and we’d love to hear your feedback, so do get in touch.

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