News

Sabrina Ghayour limited edition olive line launches

We’ve been supporting Action Against Hunger – an international humanitarian organisation committed to ending child hunger – since 2010. In that that time we’ve raised a staggering £430,000 for the charity through donations of 1p from every pack of unearthed® sold. We’re always looking for new ways to raise awareness of our partnership with such a great cause and this time we thought a higher donation product would be just the ticket. Together with Action Against Hunger we hatched a plan of how this could happen.

Celebrity endorsement – Sabrina Ghayour

Best-selling author and chef Sabrina Ghayour has been a long-term supporter of Action Against Hunger and we were delighted when she accepted the role of developing a brand new product for us, on behalf of the charity. Her inspired approach to cooking makes her the perfect partner for this venture and as a dedicated fan of our jamón ibérico the fit was completely natural! With two Middle-Eastern inspired cookery books – Persiana and Sirocco – under her belt she also knows a thing or two about how to help people discover new flavours and recipes.

Sabrina’s Mixed Olives with Artichokes & Feta

After a few excited phone conversations and a whole lot of olive trying later, we spent the day at Sabrina’s house perfecting the final mix- Mixed Olives with Artichokes & Feta– a simple and satisfying blend of Greek Halkidiki and Kalamata olives, Italian artichokes and crumbly feta cheese with a lemon zest, oregano and olive oil dressing. For every pack sold 10p will go to Action Against Hunger.

Recipe inspiration

To accompany the launch of the new product, Sabrina has put together two delicious (trust us we scoffed the lot!) and easy to prepare recipes for a pasta and pastry dish using the mix.

Click on the image to go to recipe pages:

Sabrina's Mixed Olives with Artichokes and Feta pastries
Fusilli with Sabrina's Mixed Olives, Artichokes and Feta

Where to buy

Sabrina’s Mixed Olives with Artichokes & Feta (200g) will be available in Waitrose stores from Wednesday 18th May on sale in our 2 for £5 offer.  10p from every pack sold will be going to Action Against Hunger, but if you’d like to make a further donation to the charity, click below:
Donate Now

0 Comments